Fishnlure is a company that was founded in Michigan in 2022 with the goal of bringing more people into the sport of fishing. We believe that the more people who are involved in fishing, the more we can work towards protecting and preserving clear waters. We are dedicated to providing the best fishing gear and accessories to help people have a great experience on the water. Our team is passionate about fishing and is always looking for new ways to promote the sport and make it more accessible to everyone. Whether you're an experienced angler or just starting out, we have something for you